PPC Executive

PPC Executive | Gibraltar | On‑site

Please note that this role is based in Gibraltar, five days a week.

BVGroup brings over 80 years of expertise to every bet, delivering technology-driven betting and gaming experiences to a global audience.

BetVictor is our flagship B2C brand, complemented by multiple partner brands we manage and service such as Heart Bingo, talkSPORT BET to name but a few. Our SaaS platform is fully developed and ready to deploy, requiring minimal setup and no complex configuration.

Join us at BVGroup and make an impact in a fast-paced, global industry. Collaborate with passionate experts, tackle exciting challenges, and help define the next generation of online sports betting and gaming.

Purpose Of The Role

As a PPC Executive you will help scale our paid search performance across major search engines and app ecosystems. You’ll run multi-market campaigns across key regulated geos, including Ireland, the UK, and Ontario; supporting our Brand Tribes with precise execution, smart budget management, and continuous optimisation. You’ll play a key role in delivering strong acquisition performance while providing clear insights and reporting aligned with FTD, NGR, and ROAS targets set by the wider business.

Key Responsibilities

• Execute PPC strategies defined by the PPC Manager, optimising assigned accounts to deliver against monthly and annual business targets.
• Manage day-to-day PPC activity, ensuring campaigns meet quality, compliance, and regulatory standards across all active geos (Ireland, UK, Ontario).
• Monitor daily campaign performance (keyword optimisation, bid adjustments, ad testing, competitor assessments) to support achievement of market-specific FTD and NGR goals.
• Ensure each assigned market operates with a robust commercial approach, following performance objectives and KPIs set by the business.
• Analyse campaign effectiveness across markets and provide insights to support future channel and campaign strategy.
• Produce accurate weekly and monthly reports that support data-driven decision-making across the business.
• Carry out technical optimisations, interpret analytics data, and apply innovative PPC techniques to improve efficiency and scale.
• Apply PPC best practices across all campaigns to maximise the presence and performance of our brands across search engines and app stores.
• Manage keyword portfolios, ad copy, bidding strategies, and channel structures across Google Ads, Bing Ads, Apple Search Ads, and other PPC platforms to meet defined KPIs.
  
  

Skills & Experience

• Hands-on experience with Google Ads, Bing Ads, Apple Search Ads, SA360, and CM360.
• Experience managing high-budget, multi-market PPC campaigns.
• Strong track record working with high-volume, acquisition-focused PPC activity.
• Ability to identify, troubleshoot, and resolve tracking issues.
• Advanced Excel skills and strong MS Office proficiency.
• Experience in the iGaming industry is a strong advantage, particularly within regulated markets (e.g., UK, Ontario).
• High numerical and analytical capability with a solid understanding of BI and data analytics.
• Fluent English communicator with the ability to present insights clearly.
• Results-oriented, adaptable, and steady under pressure with strong attention to detail.
  
  

How We Hire

Our interviews are a two-way process, and we want you to have the time and opportunity to get to know us, as much as we are getting to know you! Our interviews are conversational, and we want to get the best from you, so come at us with questions and be curious.

In the event that we receive sufficient applications for the role, this vacancy may be subject to early closure. Therefore, if you are interested, please submit your application as early as possible.

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