Trade Marketing Specialist

Hasbro SA, based in Delemont Switzerland, manufactures and sells Hasbro toy and games products around the world. Hasbro European Trading BV ('HET') is Hasbro SA’s distributor in Europe, which sells to Hasbro SA’s customers in all major European countries. Hasbro International Trading BV ('HIT') is Hasbro SA's distributor for Direct/FOB sales in Europe Hasbro Iberia SL provides sales, marketing and other services to HET and HIT in Spain and Portugal.

This position will require Fluent English and Spanish. Desirable languages Greek, Turkish and/or Portuguese.

Main Purpose:

• Responsible for implementing the Customer marketing strategy / programs for relevant retailers & markets (Iberia, Turkey & Greece) that strengthen brand presence at retail and support revenue growth across the region.
• Create differentiated strategies including specific regional projects for top retailers.
• As the intersection of marketing and sales, you will create compelling customer-specific campaigns, promotions, and materials that enhance brand visibility, boost sell-through and support joint business objectives.
• Bring strategies to life across both physical and digital retail touchpoints.
  
  

Specific Responsibilities:

• Implement Customer marketing plans that align with brand priorities and commercial objectives.
• Partner with sales teams to identify marketing opportunities within key customer accounts.
• Localize national campaigns for retailer or channel-specific environments.
• Create and execute customer-specific activities, launches, in-store displays, digital assets, and toolkits.
• Work with creative and external agencies to produce high-quality marketing materials.
• Partner with sales teams to support previews/sell-in and sell-through with compelling storytelling and bespoke plans
• Collaborate on joint business planning and secure retailer participation in brand initiatives.
• Monitor in-store and online execution to ensure consistent shopper experience
• Use shopper, customer, and channel insights to inform decisions.
• Measure the effectiveness of campaigns, gather post-campaign learnings, and report ROI.
• Monitor competitor activity and customer marketing trends to inform strategy.
• Align with brand and sales teams to ensure integrated execution.
• Work closely with data & insight teams to apply data-driven thinking to planning.
• Matrix working, avoiding rigid swim lanes & flexing workload in market clusters
• Manage the approval/delivery of plans and costs within approved budgets & timelines
• Partner with Licensors to maximize and secure traffic driving marketing opportunities
• Capable of managing multiple stakeholders and modelling the way to deliver the best result for Hasbro.
• Ability to influence, flex style & leverage support of the wider business/retailer.
• Resilience, flexibility & working at pace
• High level of detail & accuracy. Strong project management
• Champion continuous improvement & participate in cross departmental/multi market projects.
  
  

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 5 on the 2018 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies by Ethisphere Institute for the past seven years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).