Head of International Marketing (m/w/d)

Fancy a delicious job?

Since our founding in early 2022, we have established ourselves as the innovation leader in the premium rolls sector, with 41 locations across four countries—Germany, Austria, Switzerland, and Luxembourg. This year, we will be opening new stores in Amsterdam, Dubai, and London, and we are currently preparing for expansion into Asia and America.

Our "Next Level Rolls" concept offers a wide range of creative variations—generously topped, classically filled, or featuring exciting fillings that have nothing to do with cinnamon.

What makes us unique are our diverse in-house fillings, which never fail to surprise and delight! With our distinctive design and modern approach, we have positioned ourselves as a true lifestyle brand!

We are looking for a Head of International Marketing to join our team as soon as possible.

• Development and implementation of the international marketing strategy to increase brand awareness and sales in global markets


• Leadership, development, and motivation of the international marketing team


• Adaptation of global marketing strategies to local market needs and cultural specificities in target regions


• Planning, management, and control of international marketing campaigns (online and offline), including budget responsibility


• Analysis of market trends, competitor activities, and customer needs for the continuous optimization of marketing initiatives


• Coordination of collaboration with international partners, sales, product management, and external agencies


• Development of product marketing strategies and support for product launches in international markets


• Monitoring and reporting of marketing performance to the management board


• Ensuring compliance with corporate branding and compliance guidelines in all markets


• Building and maintaining strategic partnerships and networks in the international environment


• Use of modern digital marketing tools and CRM systems to increase the efficiency of marketing activities

• Completed degree in business administration, marketing, communications, or a comparable field


• At least 5 to 8 years of relevant professional experience in international marketing, ideally in a leadership role


• In-depth knowledge of international marketing standards, processes, and strategies, especially in the FMCG, lifestyle, or similar industries


• Strong leadership skills with experience in managing and developing international marketing teams


• Entrepreneurial mindset, high level of commitment, and a solution-oriented, hands-on approach to work


• Excellent communication and negotiation skills, as well as strong networking abilities


• Experience in planning, managing, and analyzing international marketing campaigns and budgets


• Willingness to travel extensively and strong intercultural competence to successfully manage markets in different countries


• Fluent in English, written and spoken; additional foreign languages are a plus


• Technological affinity, particularly in the use of digital marketing tools, CRM systems, and analytics software


• Creativity, innovative thinking, and a keen sense for brand management and product positioning on a global level

• Design-oriented office in downtown Barcelona


• Versatile tasks in a young company with flat hierarchies and short decision-making processes


• Working at eye level together with your colleagues


• A motivated, dynamic, and young team at your side, which actively supports you, celebrates successes, and stands up for each other


• Urban Sports (Business Package M)


• Exceptional team events


• Employee discounts and participation in corporate benefits


• Flexible working hours

Place of work: remote in Barcelona – 1-2 times a week co-working space in Barcelona (in the future, permanently in the Barcelona office)

Have We Sparked Your Interest?

We look forward to receiving your motivation letter and CV, addressed to Sabrina, our COO at CINNAMOOD HQ.